I recently attended the Tomy Christmas in July Event and it was a really informative and fun day, albeit bizarre when it’s 32 degrees celsius outside. George had great fun testing out all the latest toys. These have either recently been released or shall be available to buy in time for Christmas 2018.
I’m sure most of you have heard of TOMY Toys but how much do your really know about them?
I was lucky enough on the day to listen to a talk from Marketing Lead for Tomy, Tom Ueshima who had travelled over from Japan. He explained how Tomy originated as a Japanese toy manufacturer. After making toys for over 90 years, the company originally manufactured toy aeroplanes.
Whilst Tomy UK was established in 1982, an extension of Takara Tomy in Japan. Tomy is actually ONE of the top FIVE toy companies in the world! I honestly didn’t realise just how much of the market Tomy dominates.
Fundamentally children and the Good Toy Guide
I was also fortunate to meet Amanda from Fundamentally children who have partnered with Tomy. Fundamentally children endorse products listed in The Good Toy Guide.
The guide can help you choose the right toy, app or product for a child based on age, type or skill they will develop. I’m a big believer in children learning through play. I’ve witnessed it with George. I wasn’t aware of this guide. I heard of it but I didn’t understand how valuable it is.
Fundamentally Children is an organisation dedicated to helping children develop skills through play.
Their vision is;
To help create a world where children are able to fulfil their potential and develop the skills they need to thrive throughout their lives. whilst enjoying a safe, happy and playful childhood.
Tomy is one of the first brands who have committed to submitting every item in their range to the fundamentally children independent evaluation. The good toy guide are selective about who they work with so this is a big tick for Tomy.
In order to be approved for the guide, a toy has to have 9 out of the 15 marks. The toys are tested by children, observed by play workers. By making this commitment Tomy are opening themselves up to scrutiny.
Some of the things the guide look for are what happens the first 5 minutes after a child receives a toy. Following on, the next half an hour do they get bored? Do they share it with their friends? Do they develop a new skill or learn something new. Fundamentally children also organise in Store play days in toy store Smyths and they also attended this years 3ft festival in Chelmsford, Essex (my local).
Fab toys to look out for.
As we were shown around the games room, we recognised a familiar face from our visit to Kidtropolis back in October last year. George instantly remembered the ladies face and sat down to play one of the new must haves for Christmas 2018, Run-Around-hamster. This is available from Smyths for ages 5+ at the RRP £22.99.
Who needs subbuteo when you have robotic football in the form of Soccerborg! After this years World Cup excitement, we are definitely more hyped than usual for footie games. One controller can control up to 4 robots. Each set comes with 2 robots 2 controllers 2 balls, 2 goals. Age 6+. Available from Asda and Amazon at the RRP £59.99.
Some of the favs that caught the boys eyes were Stinkbomz . You open the capsule to reveal one of 8 Stinkbomz. Each with their own smell and sounds. None of them were as offensively smelling to me as the name suggests, thankfully. RRP £9.99.
I was also embarrassingly excited to see the Thomas and Friends Big Loader set still being made. I remember playing with this when I was younger with my younger nephew or cousin. This is available for RRP £34.99 in Smyths, Amazon and Toymaster.
Hubs and George (pictured below), had a blast racing remote control Tractors. Whilst I listened to some of the informative talks on throughout the event, George was really engrossed in playing with the hugely realistic Britains farming toys. The detail and quality was spectacular as the vehicles are a 1:32 scale of the originals. Ranging from £21.99-29.99 they really are a worthy investment for any agricultural enthusiasts.
Before attending the Christmas in July event, I hadn’t realised that Tomy have many sub brands including AquaDoodle and Lamaze. We totally need to upgrade our Aquadoodle that we purchased for George’s 1st birthday.
The new Super Rainbow Deluxe reveals a scene underneath and retails at £24.99 in Smyths, Amazon and Argos. George goes crazy for the Aquadoodle Designer Dress advert when it’s on tele.
Another sub brand of Tomy, Kii-Pix, have developed a smartphone picture printer you can use on the go. It’s the perfect pressie for the tween/teen in your life.
They come in pink, blue and black and work without any batteries, wifi or the need to install an app. I could make great use of one of these. See the Christmas tree montage they created below. Along with the fab sushi art to promote the brand.
Moving on to the baby range. If and when our dreams of having another baby happen I am without a doubt getting some of the more modern products from the Boon range. For George we have our eye on the Frog Pod available from Amazon RRP £21.99.
The Lamaze Spin and Explore garden gym adds a new perspective to tummy time. The centre Ladybird, slowly spins round giving your baby their own little fairground in your front room. RRP £38.99 from Argos.
The Lamaze 4-in-1 play gym evolves into a fun teepee for toddlers if you have children of varying ages. It retails at £69.99 from Debenhams.
I hope you have enjoyed reading all about our day and I hope I will be bringing to you more posts in collaboration with Tomy.
Do you have any of these products? Are there any that catch your eye?